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DotAmex API

DotAmex is an internal American Express platform offering APIs to create and manage short URLs and redirects. It supports deep linking, QR codes, and tracking across web, email, and mobile. Used by internal systems, it enables consistent routing, analytics, and operations without exposing customer data.

The DotAmex API is the backend service that powers American Express’ internal URL management platform. It enables applications and internal services to create, manage, and resolve vanity URLs, mobile app deep links, QR code destinations, and advanced URL redirections. The API also supports campaign tracking, analytics, and intelligent routing to deliver consistent customer experiences across web and mobile channels.

The DotAmex API serves internal American Express engineering, marketing, servicing, and digital product teams that need to create and manage customer-facing links. It provides centralized URL management, mobile deep linking, QR code support, redirect management, and click tracking across global markets. By standardizing these capabilities, the API improves customer experiences while reducing operational overhead and reliance on third-party link management tools.

Intended for: Partners

Highlights

Intelligent Deep Linking

Automatically routes customers to the best destination based on device type and app availability, with seamless fallback to web when necessary.

Campaign Tracking

Supports click tracking, campaign attribution, and customer journey analytics across marketing and servicing communications.

Centralized URL Management

Provides a single platform to create, update, redirect, and manage customer-facing URLs and QR code destinations.

Use cases

The DotAmex API supports a variety of internal customer communication and digital engagement scenarios.

Mobile Deep Linking

A marketing email directs a customer to a specific experience within the American Express mobile app. The API detects the customer’s device and routes them to the mobile app or web experience as appropriate.

Vanity URLs

A business team needs a short branded URL for a campaign. The API creates and manages the vanity URL while providing centralized redirect management.

QR Codes

Printed or digital materials include QR codes that route customers to web or mobile experiences. The API manages the destination and enables campaign tracking.

URL Redirection

A destination webpage changes after campaign launch. The API updates the redirect without requiring existing customer communications to be modified.

Benefits

Consistent Customer Experience

Routes customers to the optimal web or mobile destination based on device capabilities.

Operational Efficiency

Centralizes URL creation and management, eliminating manual redirect administration.

Campaign Visibility

Provides click tracking and reporting to measure campaign performance.

Enterprise Governance

Ensures standardized URL management and secure internal administration across teams.

Have any questions?

Product Support

For questions about DotAmex capabilities, access, or best practices, contact the DotAmex Product Owners.

Documentation

Review the DotAmex User Guide for detailed information on supported capabilities, URL management, and API behavior.

Please contact us with any questions. Contact support